So far, it appears the case for maintaining the higher price is strong. A key question for “Trolls” is how long it takes to become more affordable. Universal’s releases, which started this a month ago with “The Invisible Man,” “The Hunt,” and “Emma,” has maintained that top price so far, though it added the download option. “The Gentlemen” follows “Birds of Prey” and other films that rushed to home viewing and dropped their prices after initial premium cost.
It follows the greater success of “Knives Out” (Lionsgate), also a caper/ensemble film. Guy Ritchie’s British crime caper reduced its price to rental level last Tuesday, and saw additional interest with #4 and #5 showings at Amazon and Fandango. Netflix Gets a Flood of New Subscribers After U.S. Between them is the barely released actioner “Code 8.” Netflix original “Sergio,” which premiered at Sundance, sits at #6. Ahead of it are three theatrical releases: Universal’s animated “Despicable Me” and Michel Gondry’s oddball big budget “Green Hornet,” both of which became available to the streamer’s subscribers over the weekend. However, it would represent much less profit than a theatrical release followed by home viewing.Īt Netflix, “Tiger King” is no longer #1. With the studio retaining a far greater share via these platforms than from theatrical, it could recoup much or even all of the $90 million-$100 million production cost. Universal has not yet reported “Trolls” revenues, but based on multiple sources it seems possible that its domestic 10-day take could exceed $80 million. More significantly, it also was #1 on three VOD charts (Amazon Prime, Spectrum, and FandangoNOW).
“ Trolls World Tour” (Universal) was #1 in theaters this weekend, such as they are: Playing in a handful of drive-ins, sources say it took in over $100,000 for the three days.
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